Curt Johnson stood on stage with big news to deliver at North Carolina FC’s preseason media luncheon: NCFC’s new, eye-catching front-of-jersey sponsor is Dreamville Festival. As in the locally based, globally recognized music event put on at Raleigh’s Dorothea Dix Park and created by rap star J. Cole, a North Carolina native.
“Our players, I think they’re the most excited of all,” said North Carolina Football Club’s President and General Manager, turning to the five NCFC players accompanying him on stage at One Glenwood in downtown Raleigh.
Johnson might as well have been a fly on the wall two days prior at the team’s preseason marketing day photoshoot, the first time players saw the uniforms they would be rocking on 2020 – and the distinctive, outside-the-box sponsor featured front and center.
“These jerseys are so dope,” defender DJ Taylor said with excitement as he held up NCFC’s away top, a white jersey with a pink, blue and yellow color scheme, both on Dreamville’s logo and the NCFC crest.
Roughly 48 hours later, the Internet’s collective response mirrored Taylor’s, going something like this: You’ve got to see these new kits.
A testament to how much of a crossover hit the collaboration between Dreamville Festival and NCFC is proving to be, music and soccer fans from across the world have being expressing on social media their admiration for the partnership between the two organizations and the aesthetically pleasing kits it’s produced – in the form of fire emojis, mostly. Well, that and their willingness to make sure they get one for themselves. Both the white kit and NCFC’s traditional blue home uniform have been praised for their color schemes and sleek designs.
Buy the NCFC x Dreamville Festival Jerseys
A day following the Dreamville Festival announcement, Johnson announced NCFC had already sold more jerseys in the first 24 hours of availability than all of last season. That’s one way of validating Johnson’s prediction one day earlier that “people are going to be excited about this.”
Going beyond the physical uniforms, NCFC’s partnership with Dreamville Festival speaks to the club’s ambition to represent the region and partner with like-minded organizations. Like NCFC, Dreamville Festival has proven itself to be committed to making the Triangle a fun and exciting place to live. In its inaugural event last year, over 40,000 fans attended the festival, and as many as 50,000 are expected to turn out on April 4 for this year’s version.
The night before, NCFC on April 3 will host the Charlotte Independence on what’s being dubbed Dreamville Festival Night.
“We’re excited,” North Carolina Football Club Owner Steve Malik said. “We try to be innovative and one of the things that we’re trying to do is represent the region. That’s a pretty good, front-and-center representation of where we’re going with the club.”
For Taylor, a 22-year-old Raleigh native, the collaboration hits home and is the perfect example of two worlds colliding. Taylor grew up a fan of J. Cole, listening to the fellow North Carolinian regularly. But Dreamville Festival on the jersey he and his teammates will be suiting up in? There was no way to see that coming.
“Obviously for my generation and for young kids growing up in Raleigh, to have Dreamville Festival, sponsored by J. Cole, I grew up listening to J. Cole and he’s from North Carolina. To have a tie with that and traditional roots, it’s incredible.”
Curt Johnson stood on stage with big news to deliver at North Carolina FC’s preseason media luncheon: NCFC’s new, eye-catching front-of-jersey sponsor is Dreamville Festival. As in the locally based, globally recognized music event put on at Raleigh’s Dorothea Dix Park and created by rap star J. Cole, a North Carolina native.
“Our players, I think they’re the most excited of all,” said North Carolina Football Club’s President and General Manager, turning to the five NCFC players accompanying him on stage at One Glenwood in downtown Raleigh.
Johnson might as well have been a fly on the wall two days prior at the team’s preseason marketing day photoshoot, the first time players saw the uniforms they would be rocking on 2020 – and the distinctive, outside-the-box sponsor featured front and center.
“These jerseys are so dope,” defender DJ Taylor said with excitement as he held up NCFC’s away top, a white jersey with a pink, blue and yellow color scheme, both on Dreamville’s logo and the NCFC crest.
Roughly 48 hours later, the Internet’s collective response mirrored Taylor’s, going something like this: You’ve got to see these new kits.
A testament to how much of a crossover hit the collaboration between Dreamville Festival and NCFC is proving to be, music and soccer fans from across the world have being expressing on social media their admiration for the partnership between the two organizations and the aesthetically pleasing kits it’s produced – in the form of fire emojis, mostly. Well, that and their willingness to make sure they get one for themselves. Both the white kit and NCFC’s traditional blue home uniform have been praised for their color schemes and sleek designs.
Buy the NCFC x Dreamville Festival Jerseys
A day following the Dreamville Festival announcement, Johnson announced NCFC had already sold more jerseys in the first 24 hours of availability than all of last season. That’s one way of validating Johnson’s prediction one day earlier that “people are going to be excited about this.”
Going beyond the physical uniforms, NCFC’s partnership with Dreamville Festival speaks to the club’s ambition to represent the region and partner with like-minded organizations. Like NCFC, Dreamville Festival has proven itself to be committed to making the Triangle a fun and exciting place to live. In its inaugural event last year, over 40,000 fans attended the festival, and as many as 50,000 are expected to turn out on April 4 for this year’s version.
The night before, NCFC on April 3 will host the Charlotte Independence on what’s being dubbed Dreamville Festival Night.
“We’re excited,” North Carolina Football Club Owner Steve Malik said. “We try to be innovative and one of the things that we’re trying to do is represent the region. That’s a pretty good, front-and-center representation of where we’re going with the club.”
For Taylor, a 22-year-old Raleigh native, the collaboration hits home and is the perfect example of two worlds colliding. Taylor grew up a fan of J. Cole, listening to the fellow North Carolinian regularly. But Dreamville Festival on the jersey he and his teammates will be suiting up in? There was no way to see that coming.
“Obviously for my generation and for young kids growing up in Raleigh, to have Dreamville Festival, sponsored by J. Cole, I grew up listening to J. Cole and he’s from North Carolina. To have a tie with that and traditional roots, it’s incredible.”
